Where Beauty Meets Travel
The Korea Tourism Organization (KTO) New York Office is turning dreams into reality with the expansion of its “Korea Now: All You Imagine” campaign — and this year, it’s more dazzling than ever. In an exciting new partnership with Amorepacific, Korea’s leading beauty innovator, KTO is inviting North American travelers to explore the essence of K-culture through a one-of-a-kind K-Beauty sweepstakes.
This collaboration bridges two of Korea’s biggest global icons — beauty and travel — to create an immersive experience celebrating the country’s innovation, creativity, and artistry.
Experience Korea Like Never Before
Building on the success of KTO’s AI-powered Ad-Tech campaign, which tailors Korean travel recommendations to your interests, this next phase highlights five of Amorepacific’s most iconic brands:
Laneige, Sulwhasoo, Aestura, Innisfree, and Hanyul.
Each brand embodies a unique facet of Korea’s beauty heritage — from Sulwhasoo’s luxurious herbal skincare rituals to Innisfree’s eco-friendly Jeju Island ingredients — all inspiring travelers to see that Korea truly is a destination of “all you imagine.”
Win a Trip to Korea & Exclusive K-Beauty Experiences
Here’s your chance to live the K-Beauty dream! As part of the Korea Now Trip Planner Sweepstakes, anyone who completes a quick online survey will be entered to win two round-trip tickets to Korea — plus access to curated Amorepacific K-Beauty experiences.
Explore Seoul’s trendsetting beauty stores, discover wellness secrets passed down for generations, and see firsthand why K-Beauty continues to capture the world’s imagination.
A Message from the Korea Tourism Organization
“Through this partnership, we are bridging two of Korea’s most influential cultural exports — beauty and travel,” said Heejin Cho, Executive Director of the Korea Tourism Organization New York Office. “K-Beauty has become a global phenomenon, and by partnering with Amore Pacific, we are inviting audiences to experience the creativity, care, and inspiration that define Korean culture both in everyday life and while traveling in Korea.”
How to Join
Start planning your dream trip today! Take the Trip Planner quiz, discover your ideal Korean itinerary, and enter for your chance to win at 👉 Koreanow.us
About the Korea Tourism Organization (KTO)
The Korea Tourism Organization (KTO) is a government agency under the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea. KTO promotes Korea as a must-visit destination celebrated for its history, culture, cuisine, and warm hospitality — inspiring travelers around the world to fall in love with Korea, again and again.
