Image credit: AtHeart / Titan Content
Debut Sensation Takes the U.S. by Storm
Rising K-pop group AtHeart is officially launching a full-scale U.S. promotion tour just two months after their debut. Their journey begins with the fan event “AtHeart Experience” at Titan Content Headquarters in Santa Monica, Los Angeles, on November 1, marking the start of their intensive U.S. activities and a major push into the global market.
Star-Studded U.S. Appearances and Media Lineup
The group has announced a lineup of high-profile U.S. promotions, including guest spots on popular radio programs such as iHeartMedia’s “iHeart K-POP with JoJo” and Audacy’s “Brooke Morrison.” Fans can also expect a cover photoshoot with the globally recognized culture and arts magazine tmrw magazine, along with a series of media appearances and cross-platform activities set to be revealed in the coming weeks.
Global Reach Through Music
As part of their international outreach, AtHeart recently released an English version of their debut track “Plot Twist” on October 10. Co-produced and composed by Jonah Shy—who has collaborated with Chappell Roan, Camila Cabello, and Shawn Mendes—and mixed by Grammy-winning engineer Rob Kinelski, known for his work with Billie Eilish, the track highlights AtHeart’s dynamic and unexpected charm for global fans.
Recognition and Rising Popularity
Since debuting, AtHeart has drawn attention from major international media, including The Hollywood Reporter, NME, and Rolling Stone, which named them one of the “K-pop groups to watch in 2025.” Their debut song “Plot Twist” topped the Kugou Music Korea Chart in China and appeared on QQ Music and NetEase Music’s Korea charts. On YouTube, the track has surpassed 17 million streams and 15.88 million music video views, signaling the emergence of a new K-pop phenomenon.
Eyes on the Global Stage
With their growing international footprint and increasing fanbase, all eyes are on AtHeart as they continue connecting with fans worldwide. The group’s rapid rise hints at an unstoppable trajectory in both the K-pop industry and the global music scene.
